PROJECT
ABN Amro Prinsjesdag Print Ad.
BACKGROUND
Prinsjesdag, the annual day when the queen publicly publishes the governments financial plans for the country and the royal family.
Prinsjesdag, the annual day when the queen publicly publishes the governments financial plans for the country and the royal family.
CONCEPT
"Hoog tijd voor een persoonlijk financieel plan"
En: "Great time for a personal financial plan"
During the ceremonial moment on Prinsjesdag, It's not the Queen who's getting out of the golden carriage, but her stack of financial documents. Hinting at the vague financial situation of the Royal family at the time.
During the ceremonial moment on Prinsjesdag, It's not the Queen who's getting out of the golden carriage, but her stack of financial documents. Hinting at the vague financial situation of the Royal family at the time.
PRINT
(Nominated for Dagblaadgoud 'Best ads of 2008')
Creative Director: Pim van Nunen
Art Director: Evelyn Wongsosaputro
Copy Writer: Clovis Wieske
Agency: TBWA Neboko
Art Director: Evelyn Wongsosaputro
Copy Writer: Clovis Wieske
Agency: TBWA Neboko
